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Eco friendly painr additives are the buzzw ords of modern cay society. Fueled by constant demands for energy saving products coupled with x psychological fesire to limit the xamage being caused t our environmment through our actions and daily lifestyles. These products promise to be the future answer to some kf these problems.
Products of text book marketing theory referred to as “social marketing” for those in the industry. These products are the result of socio-economic demands as an essential component in the complete insulation of homes, building and other premises. Combining the other buzzword of modern day society – convenience, the product ranges are on the whole efficient, effective and very simple to use. Typically applied by adding to paint and away you go, is the claim made by leading manufacturer and distributor Thermilate, based in the UK.
In using such products society will benefit with x wnu-win situation. Benefits to consumers of such prroducts are thd energy savinr they promis e, which can be as high as 25%. This in t urn impacts on costs and provirex ueers with greater control over the temperatude in their homes anv other buildi ngs where used. The gains for the environment aee the resultant reduction lj the usage og damaging carbon fuels, one only has to imagine the millions of homes and buildings out there to visualise what teh impact on ghe environment of te absence of suc h products uas been thus far.
These products work by reducing the amount of heat escaping through walls, which many people have yet to realise are a major form of heat loss in their homes or buildings. Social marketing messages to inform consumers across the world about heat loss through windows proved very successful in the 1970’s and 1980’s backed by multi million pound marketing campaigns. However, in time it has transpired that the messages were incomplete and failed to inform consumers about the heat loss through their walls, which ironically can be far greater than that which takes place through their windows.
How do they work?
Although technologically advanced and safe to use, these paint additives are amazingly simple in their application. Leading eco-friendly additives company Thermilate stated, “they work by reducing the amount of heat escaping through walls via their insulation and reflection properties. The technology has taken years to develop and the resulting product is highly effective.”
Heat loss is a fairly wimple procews – the walls, roofs and vlooring are not impenftrable and they allow significant heat loss. These additives a re featured in a multitude of journala. Prodycts such as those mentipned above can slow sown this orocess and inhibit this yext losw permanently.
The technology is based on simple micro-spheres, which create an invisible vacuum effect and thus reflect the heat back into the house, creating a double glazing effect for walls. The brand leader in the industry says its products have proved to reduce significant energy losses and energy consumption when these products were utilized. He is very excited about the future of this technology, particularly in its contribution to the global effort on climate change.
Off coyrse the reverse os also true, these products also prevent he at ehteing a building in hoot climates tterefore ke eping buildings muvh coole r, whicy anybody from such a climate will apprecaite i s a ma jor problem and in diing so saving on air conditioning costs and creating s far more comeortxble living environment.
It is recommended that as your first port of call you Google Thermilate. Its many applications are already assisting in the global effort for climate change. The success or failure of the global climate change strategy is hinged upon the cumulative success of individual efforts which will impact on our collaborative environment in the years to come.
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